Often times life throws you a curve ball. 

And in the case of our special guest today on Strong By Design, life actually took away the opportunity to throw a curve ball.  

When purpose and passion are connected at a young age, it’s a wonderful thing and you feel invincible. You actually see yourself living out your dream vividly.  

But when you realize the life that you’ve dreamed of is never going to happen, how do you recover? How do you respond? What do you do to reinvent yourself and discover your new identity? 

Troy Ericson Is a Direct Response Copywriter & Email Deliverability Expert whose persuasion has generated over $50MM since 2019. But not that long ago he thought he was going to be a on the mound as a Major League baseball pitcher. 

“When you’re this guy who is supposed to be really good at pitching in college and all of a sudden, you can’t play catch, you feel like you’ve lost your purpose… You have no meaning.” - Troy Ericson 

Time Stamps  

00:49 – Welcoming today’s special guest on the ‘Strong by Design’ podcast 

04:29 – Get to know Troy Ericson, owner of ‘Lead Paramedic’ 

10:25 – Troy on what it’s like to lose your identity 

20:22 – Troy shares lessons learned after a major life change 

24:58 – Discover how he got into copywriting and Facebook marketing 

30:09 – Should you go to college? Troy’s advice to young, aspiring entrepreneurs 

33:07 – Troy recounts how a losing client marked the start of his email marketer journey 

35:20 – Discover how he 10x’d his income as a copywriter 

39:58 – Tray shares the birth of ‘Lead Paramedic’